Index of University Press Releases

June 24, 2009

Survive and Thrive: Small Business Education Series

MITCHELL – The Kelley Center for Entrepreneurship at Dakota Wesleyan University will be the host site for a business advancement series in July.

The U.S. Small Business Administration and the Small Business Development Center Network announce the continuation of their successful Small Business Education Series. These no-cost, one-hour audio/video training sessions will focus on the basics in marketing and provide some new tools in today’s ever-changing business environment.

Training sessions will be from 10 to 11 a.m. on Thursdays July 9, 16, 23 and 30 at the McGovern Library Conference Room on campus.

“The Kelley Center is pleased to serve as a local host for this SBA/SBDC educational series. Creative marketing can mean the difference of a company succeeding or failing. The current economic landscape makes it imperative that small businesses maximize their marketing initiatives. This series will cover the core tenets of small business marketing in a digital age and offer entrepreneurs practical advice and training,” said Rhonda Pole, executive director of the Kelley Center for Entrepreneurship.

Topics in the Webinar series include:

• July 9: Roadmap to Marketing Success: Simple Steps to Writing a Successful Marketing Plan. This session will discuss how to bring advertising, communication and public relations together into one cohesive strategy.
   
• July 16: Google Matters: How Does Your Web Site Measure Up? Learn how to provide content that your customers want and increase traffic to you site.
   
• July 23: The First Impression: Building a Positive Customer Experience. Stand apart from your competition, increase sales, build loyalty and improve your reputation without spending more on advertising.
   
• July 30: Social Media Marketing: How to Start Your Online Conversation. This seminar is an introductory discussion about conversational marketing in a digital world.

For more information, call 605-996-1140.