Course Catalog

Marketing Course Descriptions

BUS 471 - Marketing Management is required, then choose 15 credits from the following classes.

BUS 471 Marketing Management

3 Hours

Students will learn to identify and explain important concepts of marketing management and apply them to practical situations. Students will become acquainted with the roles, responsibilities, and tools of the marketing manager. Students also will become familiar with developing marketing plans and planning and executing marketing strategies. Prerequisite BUS371

BUS 321 Organizational Behavior

3 Hours

Refer to SOC 321.

BUS 322 Human Resource Management

3 Hours

This course applies basic principles of psychology, sociology and human relations to personnel management functions, including job design, labor requirements, recruiting, selection, training and development, performance appraisal, compensation, safety and health, and labor relations. Prerequisite: BUS 220.

BUS 355 Cost Accounting

3 Hours

Students will study principles of cost accounting, planning, control and analysis.This course includes job order and process costing. Prerequisite: BUS 152.

BUS 372 Professional Selling

3 Hours

This course reviews basic concepts and practices of effective personal selling and of managing the sales process.

BUS 373 Integrated Marketing Communications

3 Hours

Students will study principles and practices of advertising, with emphasis on applications to small business. Prerequisite: BUS 371 orconsent of instructor.

BUS 374 Retail Management

3 Hours

This course is a comprehensive study of retail management, with an emphasis on small business. Prerequisite: BUS 371 or consent of instructor.

BUS 377 Consumer Behavior

3 Hours

This course develops awareness of various aspects of consumer motivation and behavior. It provides an understanding of influences of business and environment and ways each affects consumer purchase decisions. Prerequisite: BUS371

BUS 379 Supply Chain Management

3 Hours

This is the study of the issues associated with making goods and services available for use or consumption. It examines activities, organizations, and tools — such as logistics and retailing — involved in delivering the right product to the right place at the right time, quantity, quality, and price. Prerequisite BUS371

BUS 383 Contemporary Issues in Business

3 Hours

This course is an introduction to selected issues in business management. It includes review of basic concepts and tools such as in project management.

BUS 384 International Business

3 Hours

Introduction to key international aspects of business management. Includes consideration of the global nature of business, cross-cultural issues faced by business, and key resources and issues related to effectively managing the international aspects of business.

BUS 450 Business Internship

4 Hours

Students will gain advanced fieldworkexperience. It may be part time or full time,but involves work at the managerial level.Prerequisites: Business Core and consent ofInstructor.

BUS 499 Selected Topics - Advanced

1 Hours

DMD 247 Web Page Design

3 Hours

Students are trained in using the Internet, designing Web pages and developing websites. File transfer, browsers, evaluation of sites, copyright, and principles of layout and design are included. Students will use Adobe Dreamweaver to create Web pages, will learn the basics of CSS and will review the basics of HTML coding.

ECO 336 Economics of Development

3 Hours

Students will study objectives, theories and problems of development at the international, state and local levels.

ECO 338 Managerial Economics

3 Hours

Application of economic concepts, principles and tools to the analysis of a variety of management problems. Pre-requisites: ECO232

ENG 215 Business and Technical Writing

3 Hours

Introduces students to professional expectations for written communication in the workplace and on the web. Students will develop an understanding of purpose and audience while writing and revising a variety of goal-oriented projects. In preparation for a research project, students will develop a variety of texts, including memos, letters, analytical reports, presentation and proposals. Prerequisite ENG111

SOC 312 Methods of Social Research

3 Hours

This course is an introduction to theresearch process as applied to social andpsychological subjects. Students will studyproblem formulation, research design,instrument design, project administration,data analysis and interpretation, reportwriting and issues in research. A researchproject is required. Students interested inobtaining a social work license in SouthDakota or graduate study in sociology needthis course.

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