Course Catalog

M.B.A. Course Descriptions

BUS 601 Foundations of Strategic Leadership

3 Hours

This course covers leadership theory, leadership practices and the team dynamics associated with leadership. Students need to understand various leadership theories and debate their validity. They will analyze and critique current leadership practices and assess what they exemplify. The team dynamics portion includes evaluating conflict, composition, and diversity. Finally developing the related skill sets to effectively lead will complete the study.

BUS 610 Marketing Strategy

3 Hours

This study begins with evaluating strategic marketing, assessing its managerial approach and building analytical skills to help solve marketing problems locally and in larger contexts. Brand management coverage will expose students to the current concepts of branding, creating customer based brand equity, and measuring brand performance. The last component of this study evaluates the importance and necessity of marketing research. This includes the analysis of execution, interpretation, and presentation of marketing research.

BUS 615 Strategic Operations Management

3 Hours

An evaluation of employee and job performance starts the understanding of concepts impacting employee behavior and job performance. Current practices include attitudes, motivation, stress, employee behavior, and evaluation. Recruitment and retention dominate an organization’s ability to maintain people who allow current operations to be successful. Scarce resource management is also a critical component to successful operational management.

BUS 620 Managerial Economics

3 Hours

This study of managerial economics provides students with microeconomic theories applied to managerial business decision making. Topics include supply and demand analysis, consumer demand theory, and forecasting. This study bridges economic theory and economics in practice. It extends to production and cost analysis, market structure, risk analysis and regulatory theory. The course finishes with elements of game theory where analysis of competitive behavior includes bargaining, conflict, and negotiation. It emphasizes the identification and analysis of strategic situations frequently occurring in bargaining situations and contributes to better problem solving.

BUS 630 Leadership/Corporate Accountability

3 Hours

An analysis of financial accounting provides the foundations underlying corporate financial statements. This portion of the course will provide students with the ability to read and understand the financial statements, along with developing skills to analyze and interpret financial information. Topics will include developing tools for analyzing profitability, liquidity, leverage, activity, and risk through the application of financial ratios. The connection of generally accepted accounting principles is then made to management reporting. Additionally, the use of managerial accounting tools will help students understand how to better contribute to managerial decision making, planning, and controlling processes of management. Emphasis is placed on the quality, use, and reliability of accounting data for decision making.

BUS 645 Managing Workplace Environments

3 Hours

Business networking is a vital and important activity in today’s business world. This course will begin with the study and analyzing of current networking techniques by which groups of like-minded business people recognize, create, or act upon business opportunities. Sales and the use of Client Relationship Management (CRM) technology is a widely-implemented strategy for managing a company’s interactions with customers, clients, and sales prospects. Students will be exposed to current sales practices and techniques used to organize, automate, and synchronize business processes—principally sales activities, marketing, and customer service. The course will also cover negotiation and the bargaining for scarce resources in today’s highly competitive marketplace. Students will learn the art and science of negotiation as well as analyzing and reviewing the conduct and outcome of actual negotiations.

BUS 650 Financial Analysis

3 Hours

Financial Analysis begins with a concentration on the theory and application of the time value of money. This includes practical application to financial decisions and value maximization. A study of cash flow management provides students with an understanding of the process of monitoring, analyzing, and adjusting business' cash flows. Students will learn the fundamental tools of cash inflows and outflows, perform cash flow analysis, and use cash flow forecasting techniques to develop strategies that will maintain adequate cash flow for a business. The section on operational risk analysis teaches an understanding of the planning process used to determine whether an organization's long term investments such as new machinery, new products, or research and development projects are worth pursuing. Students will analyze formal methods used in capital budgeting, such as the payback method, internal rate of return, and use of the net present value method. The cost of and access to capital and various scenarios are a part of the component of financial anaylsis applied to risk and decision making.

BUS 660 Regulatory/Reporting Environments

3 Hours

Coverage in this course begins with building understanding of how contracts are formed, the rules of contract law, and remedies the law has created to address harm that may result, when formal contract rules do not apply. Students will learn more about how legal liability arises, the consequences of such liability and how to avoid or mitigate these liabilities. Legal forms of organizations will also be reviewed, along with secured transactions, sales, and warranties. The latter part of the course specializes in evaluating various ethical issues encountered in business and the questions they raise for the individuals involved. It will cover both theory and philosophical notes as well as how they must be applied daily in actual organizations.

BUS 670 Managerial Analysis

3 Hours

This course is the reinforcement of basic managerial math in the conduct of business, to include some statistical analysis, research methodology, mathematics of finance, and a little elementary business calculus. Emphasis is on practical applications and tools as well as analytical inquiry of the results. Students will sharpen their skills and insights required to make effective use of statistical methods. The module provides the knowledge needed to select and apply techniques and to communicate statistical results. Interpretation of statistical methods will allow students to make better informed business decisions.

BUS 680 Risk Management

3 Hours

Risk Management in business includes the command of doing good financing and budgeting. Students will come to understand and then evaluate both the positive and negative effects of using financial and operational leverage in order to improve their decision-making and budgeting skills. This will improve performance, reduce costs, and increase profitability. Understanding how to use existing tax law adds to a student’s ability to innovate strategies and techniques to minimize or defer tax liabilities. The final component of this course on general business risk management covers project management where students must learn how to use proper techniques to effectively accomplish organizational goals in managing such projects. Areas of emphasis include organizational project planning, budgeting, cost estimation, resource allocation, and the controlling, auditing and termination of a project to its successful completion.

BUS 690 Ethics and Public Policy

3 Hours

This course involves study of four related topics which are significant for effective management of an organization. The topics are ethical decision-making in an organizational context, issues in human resource management and employment law, and concepts related to dealing with organizationally relevant public policy. Students will study frameworks for analyzing ethical and public policy issues, and learn to apply those frameworks to the analysis of a variety of issues in human resource management.

BUS 695 Strategic Business Development

3 Hours

This capstone course covers the determination and analysis of strategic goals and objectives for an organization, both in theoretical approaches and actual application. This will include studying strengths, weaknesses, opportunities, and threats. Students will learn how to do environmental and competitive analysis. They will also learn to assess various external factors that influence strategic planning, such as economic, social, legal, political, technological, and competitive factors. Through the use of case studies, simulations, and/or application to actual companies, students will get to try out what they have learned. The work done in this course will take into account the cumulative learning from this MBA program in strategic leadership. It will include a final presentation of findings, the completion of a business content area exam, and the closing out of a portfolio of important student projects from the overall MBA program