Business Administration with a Concentration in Marketing

Your marketing courses will help you build the communication skills and strategies that are key in successful organizations. With the business administration core, your marketing classes will help you become a brand storyteller through traditional and new media.

Your DWU experience will provide you with the groundwork to bring buyers and sellers together.

Take Classes Like…

  • Consumer Behavior
  • Integrated Marketing Communication
  • Web Design
  • …and more!

Find more of the classes you will take in our academic catalog.


Get your feet wet in the marketing pool. Let our professors help you find the perfect internship in marketing to give you job experience even before you graduate.

Begin Your Career

Apply your skills in these careers.

  • Advertising manager
  • Public relations manager
  • Market research analyst

Get to Know Your Professors

Our low student-to-teacher ratio offers valuable one-on-one interaction with professors who care about you and your work.

Learn more about your professors and their real world, business experiences.

Any Questions?

Contact us – just call admissions at 605-995-2650 or email us at

We would love to share information with you via email or if you like, we will send it right to your door.