Business Administration with a Concentration in Marketing

Your marketing courses will help you build the communication skills and strategies that are key in successful organizations. With the business administration core, your marketing classes will help you become a brand storyteller through traditional and new media.

Your DWU experience will provide you with the groundwork to bring buyers and sellers together.

Take Classes Like…

  • Consumer Behavior
  • Integrated Marketing Communication
  • Web Design
  • …and more!

Find more of the classes you will take in our academic catalog.


Get your feet wet in the marketing pool. Let our professors help you find the perfect internship in marketing to give you job experience even before you graduate.

Begin Your Career

Apply your skills in these careers.

  • Advertising manager
  • Public relations manager
  • Market research analyst

Get to Know Your Professors

Our low student-to-teacher ratio offers valuable one-on-one interaction with professors who care about you and your work.

Learn more about your professors and their real world, business experiences.


Badge for Internal Accreditation Council for Business Education

The Musick Family Department of Business at Dakota Wesleyan University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For a listing of accredited programs, visit

Any Questions?

Contact us – just call admissions at 605-995-2650 or email us at

We would love to share information with you via email or if you like, we will send it right to your door.

BUS 373 Integrated Marketing Communications

3 Hours

Students will study principles and practices of advertising, with emphasis on applications to small business. Prerequisite: BUS 371 or consent of instructor.

BUS 377 Consumer Behavior

3 Hours

This course develops awareness of various aspects of consumer motivation and behavior. It provides an understanding of influences of business and environment and ways each affects consumer purchase decisions. Prerequisite: BUS 371.

BUS 471 Marketing Management

3 Hours

Students will learn to identify and explain important concepts of marketing management and apply them to practical situations. Students will become acquainted with the roles, responsibilities, and tools of the marketing manager. Students also will become familiar with developing marketing plans and planning and executing marketing strategies. Prerequisite BUS 371

COM 205 Communication, Media, & Society

3 Hours

The purpose of this course is to introduce students to important concepts and principles of communication in modern society. Material will cover the basics of communication theory, the history, structure, dynamics and functions of contemporary mass media; and the ethical implications of communication. This course will prepare students for courses in all four of the visual and digital communication areas of concentration.

DMD 203 Digital Imaging

3 Hours

The course will provide an introduction to and application of computer-generated graphics, imaging and photo manipulation using industry-standard software. Includes lecture and laboratory.

DMD 345 Desktop Publishing

3 Hours

This course provides instruction and experience in desktop publishing. Students will design, create and edit documents using Adobe InDesign.