Course Catalog

Digital Media and Design Course Descriptions

COM 205 Communication, Media, & Society

3 Hours

The purpose of this course is to introduce students to important concepts and principles of communication in modern society. Material will cover the basics of communication theory, the history, structure, dynamics and functions of contemporary mass media; and the ethical implications of communication. This course will prepare students for courses in all four of the visual and digital communication areas of concentration.

DMD 101 Introduction to Design

3 Hours

This foundation course combines studio work with classroom instruction. Using the elements and principles of design, students work in various black-and-white and color media while developing drawing skills. Along with learning and applying professional presentation skills and craftsmanship, the development of ideas and problem-solving skills are the focus of this course. This is a studio course requiring extended hours.

DMD 203 Digital Imaging

3 Hours

The course will provide an Introduction to and application of computer-generated graphics, imaging and photo manipulation using industry standard software. Includes lecture and laboratory.

DMD 247 Web Page Design

3 Hours

Students are trained in using the Internet, designing Web pages and developing websites. File transfer, browsers, evaluation of sites, copyright, and principles of layout and design are included. Students will use Adobe Dreamweaver to create Web pages, will learn the basics of CSS and will review the basics of HTML coding.

DMD 305 Color Theory Design

3 Hours

This course provides an introduction to color theory. Students learn key terms and the basics of color physics and the physiology of visual perception. Students become familiar with theories of color relationships as they apply to graphic design. The psychological effect of colors, along with symbolism and cultural associations are addressed. Professional presentation skills and craftsmanship are emphasized. Computer skills are crucial. Prerequisites: DMD 101 and DMD 202.

DMD 456 Digital Media/Design Portfolio

1 Hours

This course allows students to further develop professional portfolios as dictated by future goals. Students research career opportunities while re-evaluating, critiquing and refining existing portfolio pieces. Portfolio pieces are expected to meet professional standards. Each work in the portfolio should demonstrate the ability to convey complex compositional organization, problem solving, creativity and originality along with mastery of media in single and/or multi-piece design. Completed artifacts include design analysis, letter of intent, design philosophy, resume, process book and 20 completed professional-level designs. This class is repeatable for two credits. Prerequisite: Senior standing and a graphic design major/minor with consent of department chair.

ENG 215 Business and Technical Writing

3 Hours

Students will be introduced to professional expectations for written communication in the workplace and on the Web. Students will develop an understanding of purpose and audience while writing and revising a variety of goal-oriented projects. In preparation for a research project, students will develop a variety of texts, including memos, letters, analytical reports, presentation and proposals. Prerequisite: Successful completion of ENG 111.

ENT 224 Entrepreneurial Leadership I: Innovation and Problem Solving

3 Hours

Students are introduced to principles and characteristics of entrepreneurial leadership. Students explore their own orientation toward entrepreneurship, including innovation, curiosity and risk. Students are also introduced to key dimensions of entrepreneurial behavior, including opportunity assessment, mission development, strategic planning, market analysis, resource mobilization, financial management and social accountability. Entrepreneurship is considered in a variety of for-profit, nonprofit and public enterprise settings.

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