Sports Management

Support a Sports Team

Become a valuable player in any sports organization and embrace your love of athletics. Our sports management program has placed interns and graduates with the NHL's Florida Panthers, the Puerto Rican Olympic Committee, the San Antonio Spurs and regional minor league sports organizations. We even had students that participated in the establishment of the Canadian Basketball League and its first draft.

What jobs can you do with a
sports management minor?

The world of sports needs many players. Here are roles you can do:

Facilities manager 

Talent scout 

Public relations executive 



The Musick Family Department of Business at Dakota Wesleyan University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.

Click Here for a listing of accredited programs.

Sports Management Courses

This program will prepare you for a wide-variety of sports-related positions with a combination of sports management, communication and business courses.

BUS 220 Principles of Management


DMD 330 Communication and Social Strategy

3 Hours
Students reflect and examine important concepts and principles of communication as it relates to social media,
digital and content strategy. Students will develop essential social marketing skills and design intentional social
media strategies to better understand, grow and engage with a specific audience in mind.

SPM 241 Sport and Society

3 Hours
Students will be introduced to perspectives on careers and opportunities in, and the business of sport. The influence of sport upon the individual participant and society is emphasized.

SPM 341 Sports Administration

3 Hours
The study of the theories, principles, and practices of Sports Administration and group interaction in sport oriented settings. The structure of interscholastic athletics, collegiate athletics, and professional sports will be discussed in depth and the course includes some practical experience in Sports Administration through special events at the university and in the community.

SPM 363 Sports Policy

3 Hours
This course is designed to introduce students in the Sports Management Program to a range of political/legal, economic and ethical issues related to sports management, and to selected analytical techniques which can be used to gain a fuller understanding of these and other issues which may arise in a sports career context.

SPM 382 Sport Facility and Event Management

3 Hours
Sport Facility and Event Management focuses on planning, financing, marketing implementation and evaluation of a broad range of sport facilities and events including sport, recreation, leisure, health and fitness.

Get to Know Your Professors

Become a sports manager and learn from our teachers! Our low student-to-faculty ratio offers valuable one-on-one interaction with your professors.

Clifford Chamberlain, MBA

Assistant Professor of Business and Marketing

Stuart Keenan, M.A., M.S.

Assistant Professor of Business

Related Majors & Minors

Business Administration

As a business administration major at DWU, you’ll prepare for limitless career choices in the professional world.

    Athletic Training

    An exciting career in sports healthcare and rehabilitation, using hands-on learning experiences, is waiting for you in our Master’s in Athletic Training program.

      Exercise Science

      Exercising and maintaining a healthy body takes motivation and hard work.


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